Are you aware of any seasoned or perhaps seriously
aspiring online marketer who is not using videos in his marketing business?
Is this obsession with video marketing over-rated, or a
Chances are you should be vividly conscious that Video Marketing has taken the world by storm! To
say the least, it is huge. The major search engines seem to love videos so much that you can automatically
almost see money rolling through your bank account in no time at all. It appears as though anyone who is
serious in making money on line is in, or would need to get into video marketing. Online video marketing
appears to be able to get you just that, money.
Certainly, over the last few years the volume of interest shown in this particular type of
marketing continues to be on the rise.
These technological innovations have become so extensive that it is safe to say that the majority
of people who use the internet are doing so at a rate that is only fast enough to allow them to stream
needs only look as far as YouTube (and don't be surprised if You-tubing becomes an official word) and the
stunning popularity it has received to see just how many people love to watch videos online. Look at the
constant and the ease of uploads in Twitter, Facebook, and even a proliferation of domestic websites and you
know that online marketing with video is here to stay, but perhaps not in its current form, but it will
continue to evolve. If you give people what they desire, i.e. videos that entertain, excite, and appeal to
them, then you're going to be able to do what every marketer longs to! Make lots and lots of money!
is video marketing effective?
you've read Dale Carnegie's classic "How to Win Friends and Influence People", you will know that the 'hows' of
communication is just as vital as the 'whats'. We are all exposed to the various forms of mainstream
communication like telephonic, email, text, and the traditional hand writing. I think we can all agree that
face-to-face communication is far more comfortable, and more effective than any other communication vehicles I
outlined. That is the rudimentary basis of video marketing. While not precisely face to face, its as close as
it gets. In general, we are wired in such a way that our instinctive preference is not only to listen, and read
static alphabets, but to hear unadulterated voices, and read facial expressions besides just hearing the words.
Video marketing provides that personal touch, that friendliness and human-ness. It is able to better convince a
person of genuineness and appreciation, the passion and enthusiasm, and communicate to the other person that
he/she is important!
Reason # 2
Video marketing engages and interacts. It increases response rates because the person feels like
someone is addressing him and him only. That elevates the feeling of importance. Depending on the product or
service on hand, the video marketer will be able to control the emotions, communicate the realities that he/she
has faced, or the indepth knowledge possessed, or the genuineness of the product or service being offered.
Remember that everyone is self-interested. Video gives the advantage of gaining influence in a benign, and
supportive way. A skilled video marketer has the opportunity to influence the response by engaging the audience
through 3 out of the 5 senses, ie. through hearing, seeing, and in some ways touching.
Reason # 3
years of pre-conditioning with television has ingrained in us the absolute comfort of obtaining information and
knowledge through video. There is no need to convey the same message through cumbersome text, but our pace of
life has facilitated videos as a means to support our decision making processes which has to be short, sharp,
sensationalized even. It is easier to figure out the message through the use of multiple sensory organs, and
with the punchy, robust and perhaps even exaggerated manner in which the message is conveyed, the effectiveness
is therefore enhanced.
why do you think the 'gurus' have resorted to online videos to market their wares? This is due to the
undeniable fact that videos convert, and affiliates get hooked onto promoting them. And the ease of video
marketing is linked to two keywords that I mentioned earlier. It engages, and interacts. It plays to 2 to 3 of
our key sensory functions, our audio and visual, and in some ways as close to touch as we can get. We see and
hear, and believe and act on more than when we read text. Moving images works on the mind better than static
Videos truly provide you with the opportunity to effectively engage with your target audience in
a way that very few other marketing strategies can, and thankfully, even if you have never developed or
produced a video before, it's very simple to get started. Did you know that you do not even need your own video
camera to get started? If you are fearful, and that is an ordinary phenomena, it may be the result of a lack of
understanding. However, with the advancement of technology comes the opportunity for you to overcome your fear,
and with ease too. Videos can be made with a few clicks of the button. Gone are the days where high quality
equipment, and complex processes are involved. Technology made sure of that.